In the mid-'90s, there was a limited spectrum of pre-blended shades and fewer possibilities for hair color.

That changed when Horst Rechelbacher launched Aveda's first color collection — a fully customizable system of 96% naturally derived* botanical-based tones.🌿

The boundary-breaking palette gave artists the freedom to create virtually any hue found in nature.

Their guests' hair color was now truly one of a kind. And everyone could see the power of nature firsthand: Vibrant, healthy hair color without compromise.

💇‍♀️Ready for a hue that's 100% you? Book your appointment today or stop by for a color consult!✨

*Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

#LoveThatAveda #AvedaInfluencers #AvedaColorMagic #NaturallyYou #VibrantWithAveda

Can you imagine a hair color that’s truly your own?

💁‍♀️✨ Radiant, long-lasting, and created just for you. Color that doesn’t sacrifice the health of your hair, and leaves strands smoother and shinier.

That’s powered by patent-pending technology and botanical ingredients.

Aveda could — and created it for you. Aveda's new demi-permanent collection is here:96% naturally derived*,100% vegan, and 100% customizable.🌿

Ready to experience hair color without compromise? Book your color appointment and find your perfect shade!📅 Call XXX-XXX-XXXX

*96% naturally derived on average, weighted according to sales volume.
Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.

#LoveThatAveda #AvedaInfluencers #AvedaColorCares #CustomColorMagic #VeganHairColor #NaturallyBeautifulHair

Ever wondered what’s in your hair color?

Aveda's new demi-permanent formula is made with 100% vegan, 96% naturally derived* ingredients — without compromise.

Aveda makes the outside with care, too, packaging the collection in 100% recycled tubes.

This reduces our energy use and prevents 60 tons** of virgin aluminum from being produced.

Just one of the ways we care for you, your hair, and the planet.🌎

Call to book your demi-permanent color appointment today XXX-XXX-XXXX✨💚

*96% naturally derived on average, weighted according to sales volume. Per ISO16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
**Based on FY24 volume/units sold. Excluding cap. Excluding Full Spectrum™ Vibrants.

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Your body, mind, and spirit are unique to you. Shouldn’t your hair color be, too?

Aveda's proprietary color system was developed to make everyone’s shade one of a kind.

And now, with our new demi-permanent collection — a lineup of 100% vegan, 96% naturally derived* color — the look you want also leaves hair healthier** and shinier. Without compromise.💚

So, if you’re dreaming of model Madison’s cherry red look (but your version), 🍒 book your custom color session with us today.

*96% naturally derived on average, weighted according to sales volume. Per ISO16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
**Using Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color.

#LoveThatAveda #AvedaInfluencers #AvedaColorCares #UniqueColor #AvedaVeganColor

Color theory is part of our artists’ education.🎨

It teaches them to harness the full potential of our 100% vegan hair color system, so they can alchemize a truly individual hue — like the rich cherry red shade 🍒 created for our model, Madison — without compromising the health of hair.

Out of nearly infinite possibilities, our Aveda artists use pure artistry and expert technique to create a look that’s always all you.

✨ Discover the power of personalized color- let our artists turn theory into your next bold look — book your appointment today. 💇‍♀️💕

#LoveThatAveda #AvedaInfluencers #AvedaArtists #CustomColorCrafted #VeganHairColor #AvedaColorCares

Ever wondered if you could possibly go blonde?

Our new demi-permanent collection delivers radiant, lasting color, without compromising your hair’s health.

The 100% vegan formula includes a blend of plant oils and helps condition strands, leaving them up to 5X smoother* and wrapping them in light-reflecting shine.🌿

The possibilities for style and expression are nearly limitless — which means your artist can create virtually any hair color you can imagine, without compromise. 🎨

Ready to transform your look?🌟 Book your appointment today and let your hair shine like never before!💇‍♀️✨

*Using Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color.

#LoveThatAveda #AvedaInfluencers #AvedaColorCares #AvedaArtist #BlondeGoals #VeganHairCare

Developing hair color is an art and a science.🎨🔬

Aveda finds ways to enhance impact, longevity, and condition, and does it with the highest possible percentage of naturally derived ingredients.🌱

Using modern technology to optimize nature's power helps Aveda ensure we don't compromise product performance, hair health, or our mission of care.

It also gives us the chance to explore new possibilities for vegan hair color — for less waste, stronger fade-resistance, better packaging circularity, and so much more.♻️

Learn more about how we formulate at Aveda.com.

#LoveThatAveda #AvedaInfluencers #SustainableBeauty #VeganHairColor #AvedaInnovation

The difference when your hair color doesn't compromise — and you're in the chair of an artist — may look like a dream, but it's all reality.✨

Creating rich and long-lasting color, healthier hair*, and a look that's truly your own is what Aveda developed its 100% vegan, 96% naturally derived** new demi hair color to do.🌱💇‍♀️

Experience it for yourself.🌟

Book your color transformation with us today!

Call [SALON PHONE NUMBER] or DM to reserve your spot in the chair.💬📞

*Using Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color.
**96% naturally derived on average, weighted according to sales volume. Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.

Featured Aveda Artist:@rory_studiomusehair

#LoveThatAveda #AvedaInfluencers #AvedaPartner #AvedaColorCares #HealthyHairGoals

You've likely never seen the products used to create your hair color.

The launch of Aveda's new demi collection was something even our artists had yet to see: Aveda's patent-pending, never-before-used-in-hair-color technology*.

For you, this means color that's radiant, long-lasting, and up to 3X shinier* and hair that's left healthier* and up to 5X smoother**.

For artists, it means even more precision and creativity.

And for everyone, it's proof of performance of hair color that's 100% vegan — hair color that's made without parabens, phthalates, drying alcohols, synthetic fragrance, or compromise.🌱✨💇‍♀️

Ready to experience this next-level shine and health for your hair?🌟

Book your appointment with us today—call [SALON PHONE NUMBER] or DM us to secure your spot and discover the future of hair color!📞💬

*Using Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color.
**Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color vs. unwashed hair.

#LoveThatAveda #AvedaInfluencers #NextLevelColor #ShineOn #VeganSalonColor #AvedaColorCares

Would you believe us if we said Aveda's new lightener delivers up to 9 times the lift in under an hour*?

What if it also cared for the condition of your hair, leaving strands nourished and looking bright? And was it powered by 100% vegan, highly naturally derived ingredients?

It's all possible (and more) with Enlightener™ High-Lift Lightener.✨🌱💛

Take your blonde to new levels- book your lightening session with us today—call [SALON PHONE NUMBER] 🌟

*Vs. Enlightener™ Powder Lightener. Before: Unwashed hair. After: Violet Toner, Violet/Yellow Toner.

#LoveThatAveda #AvedaInfluencers #AvedaColorCares #VeganBlonde #AvedaSalon

It's been nearly 30 years since Aveda first released a small collection of high-lift blonde shades.

Made with 97% naturally derived* ingredients, Shades of Enlightenment™ was engineered to emulate the sun's natural lightening process while delivering incredible shine and condition.☀️

Today, Aveda's new Enlightener™ High-Lift Lightener still harnesses the power of vegan and natural ingredients — but advanced science and enhanced botanicals allow us to take even darker hair to new levels of blonde.🌿

All while caring for the health and condition of your hair.

#AvedaColorCares💛

Ready to lighten up with a touch of natural brilliance? 🌟

Book your appointment with us and experience the evolution of blonde!

Call [SALON PHONE NUMBER] or DM us.

*Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.
**Vs. Enlightener™ Powder Lightener.

#LoveThatAveda #AvedaInfluencers #EvolvedBlonde #AvedaEnlightener #AvedaColorCares

Another strength of Aveda's new demi-permanent collection: Incredible color correction that leaves your hair healthier* and up to 3X shinier** (and you feeling confident in your new hue).💖✨

Ready to refresh your color?✨

Book your appointment now and let us bring your dream hue to life!

Call [SALON PHONE NUMBER] or DM us today.

*Using Full Spectrum Demi-Permanent™ Vegan Treatment HairColor.
**Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color vs. unwashed hair.

@makeup.by.tatianna and @balayage.blonde.boss flex

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Aveda's hair color system was born from art palettes. 🎨

Fully customizable and highly naturally derived, the unconventional formula enabled Aveda artists to push the boundaries of hair color.

The approach was uncommon in 1998 and still is today, with the arrival of Aveda's demi-permanent collection — 100% vegan, 96% naturally derived*, long-lasting color that leaves hair healthier** and with radiant shine.✨🌱

Experience the Aveda difference—book your color session with us today! 🌟

*96% naturally derived on average, weighted according to sales volume. Per ISO16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
**Using Full Spectrum Demi-Permanent™ Vegan Treatment Hair Color.

#LoveThatAveda #AvedaInfluencers #AvedaColorCares #VeganHairColor #ArtOfColor #HealthyHairShine

💡💪🌿Check out the before & after!👀

Botanical repair™ purple toning shampoo illuminates, strengthens, nourishes AND neutralizes brassiness by 5x* for a brighter blonde after one wash—plus it's plant-powered bond-building for strength and repair!* 🤯

Get ready to maintain your gorgeous blonde at home. Pop into [salon name] to see for yourself!

*Testing on tresses after one use vs. non-toning shampoo.
**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.

#LoveThatAveda #AvedaInfluencers #BrightestBlonde #PurpleShampoo #BotanicalRepair #HairRoutine