![Naomi Dove, Makeup Karina Chavez](https://joinaveda.com/wp-content/uploads/2021/10/0322-JoinAvBanner-millennials.jpg)
![Naomi Dove, Makeup Karina Chavez](https://joinaveda.com/wp-content/uploads/2021/10/0322-JoinAvBanner-Mobile-millennials.jpg)
We think
they can too
Aveda has what the next
generation is looking for.
It was not intentional—but when you do
the right
thing, good things happen.
![Millennials Make a Difference](https://joinaveda.com/wp-content/uploads/2020/04/millennials-difference.jpg)
![Millennials Make a Difference](https://joinaveda.com/wp-content/uploads/2018/04/WantToMakeADifference-1.jpg)
Millennials
Want to make
a difference
and 74% think they can.*
*From a study by Telefonica partnered
with the Financial Times.
with the Financial Times.
![](https://joinaveda.com/wp-content/uploads/2019/04/Growing3TimesFaster.jpg)
![](https://joinaveda.com/wp-content/uploads/2019/04/Growing3TimesFaster-1.jpg)
The Natural Beauty
Products segment is
growing three
times faster
More than 50% of Millennials and Gen Zs
are more likely to purchase hair care
products in the natural category.