The Aveda
Way

A BRAND
WITH A
MISSION

AUTHENTICALLY,
SINCE 1978

OUR MISSION AT AVEDA
is to care for the world we
live in, from the products
we make to the ways in which
we give back to society.

At Aveda, we strive to
set an example
for
environmental leadership
and responsibility,
not just
in the world of beauty, but
around the world.

Cruelty Free No Animal Testing - Aveda

Cruelty Free.
No Animal Testing.

Products tested on people

Naturally Derived Ingredients - Aveda

With naturally
derived ingredients

From plants, non-petroleum minerals and water

Wind-Powered Manufacturer - Aveda

Wind-powered
Manufacturer

All of our products are manufactured with 100% wind power
through renewable energy credits and carbon offsets.

Pioneer in
post-consumer
recycled packaging

First beauty company using 100% post-consumer recycled PET

Pure-Fume™ Aroma

Created with the art and science
of pure flower and plant essences